Beckhoff implements open automation systems based on PC Control technology. The product range covers Industrial PCs, I/O and Fieldbus Components, Drive Technology and automation software. Products that can be used as separate components or integrated into a complete and seamless control system are available for all industries. The Beckhoff “New Automation Technology” philosophy represents universal and open control and automation solutions that are used worldwide in a wide variety of different applications, ranging from CNC-controlled machine tools to intelligent building automation.




Africa Automation Expo

The Brief

Beckhoff has a multitude of automation products so it was important that the stand was not cluttered with products but showcased their newest innovations. The client also wanted a stand that was clean, incorporated their CI colours had an entertainment area and showed the industry that they are market leaders in their field.

The Concept

A clean double volume stand with precise signage and information graphics. Open demonstration areas and a second storey with an entertainment area that spanned across the isle for extra impact.

The Outcome

A quality stand finished in laminate to give the stand a floorless finish.