Beginning in 1934 as Japan’s pioneering photographic film maker, FujiFilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas.

The Brief

Red Bellwether was tasked with designing a P.O.S display unit which would not only catch the eye of shoppers, but also be able to house a 32” display and postcard holders.

The Concept

Longevity, versatility and easy access to the monitor for the updating of media where some of the goal posts set by Fujifilm which the Red Bellwether team met without compromise! 

The Outcome

These units were floating on concealed castor wheels for easy moving and had a hidden access door at the back for easy access to the working parts of the monitor. The green LED backlit Perspex side panels are sure to get the attention of passing shoppers. A high-gloss polyurethane spray painted finish and 7-year-vinyl logos ensure that these units will have a very long and effective lifespan in their respective stores!